Well, all the excitment of the local elections are over, some people are more happy than others !!
The economy is trundling along, inflation is about 4.5%, the government say it is about 2.5%, but they keep moving the goalposts, sorry wrong word, criteria; so much so that they are now playing on another pitch from the rest of us!
There is a great deal of uncertainity in the business world, some say it will get worse, others say it appears to be getting slightly better. The leasing world is in exactly the same boat, some funders moaning about increasing bad debts, whilst others are constantly chasing us on a daily basis for more business, so sales must be slow.
We now arrive at the shrinking pie, whatever market you are in, the pie is definately shrinking, now you have two options, cut back and hide under a stone and wait untill things get better; This will not work as in business, you know if you stand still, you are actually going backwards. The second option is to get a bigger slice of the pie, as some people will hide under a stone, it is your chance to grow as they are supposedly standing still, you can actively poach their customers.
When the economy is tight, you have to remain in close contact with all of your customers, that is why for our suppliers who use Oak Leasing for their funding, we help them by sending e shots out to our suppliers customers, telling them of their new offers or new equipment. We also provide them with expert advice on their website, and how to use our web solutions to attract more customers to them. So far from hiding under a stone, we see this as a huge opportunity for our dealers and suppliers to grow in market share, and have a bigger slice of the pie!!
Now who is for another slice !
www.oaklease.co.uk